Category Archives: communication

Keeping up

One of the hardest parts of going it alone is juggling everything that has to be done to successfully go it alone Рafter all, why do you think managers, PR agents, and labels became such an integral part of the music industry?

I started a mailing list today, upon the realization that communicating on, say, Facebook doesn’t result in all that much connection. In fact, let’s face it – trying to promote yourself solely with social media can result in fatigue. People get sick of hearing about the same old thing over and over. Sure, you might convince someone via saturation to finally click that Bandcamp link, but I would imagine 80% of the time they scroll on by looking for the next political argument, cat video (my favorite!) or clickbait article.

Also, how do you encourage word of mouth if no one actually engages what you’re trying to share with them?

There are tons of articles on the subject, and lots of anecdotal information within each one. Perhaps the first step is simply taking a step at all, trying what’s available, see what actually works for what we¬†are trying to engage people with.

Maybe the mailing list will work. I guess we’ll find out soon enough.

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XXX. Absently

Oof, missed my Free Music Friday last week. Guess I will owe you one this Friday, eh?

Current obsessions: Wire, T.Rex, and newer nine inch nails. Conjured up the beginnings of something tonight that tips the hat to Mr. Bolan but also the Pixies (somehow).

Oh, and there is a forum. http://jackalberson.freeforums.net because I think I prefer it to feeds and information herding.

Remix news for you very soon as well. Sorry this is so all over the place! Xoxo

XXV. Making Friends, Globally

Hi!

One of the cool things about the WordPress dashboard is the ability to see where your visitors hail from (not specifically – that would be creepy!)

Just yesterday and today, I’ve had visitors from Italy and Brazil. Two countries I’ve never had the pleasure of visiting, unfortunately, but it’s nice to know you’re out there and that maybe we have a little something in common!

So hello, new friends.

I haven’t figured out where exactly to put this on here, but you can always e-mail me at jack@jackalbersonmusic.com (unless you are a jerk and/or a scammer) … I would prefer not to ever receive spam, but how otherwise would we communicate?

I am suffering Facebook Fatigue, to be honest, and e-mail is much more personal nowadays. Imagine that.

xo
Jack