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One of the hardest parts of going it alone is juggling everything that has to be done to successfully go it alone – after all, why do you think managers, PR agents, and labels became such an integral part of the music industry?
I started a mailing list today, upon the realization that communicating on, say, Facebook doesn’t result in all that much connection. In fact, let’s face it – trying to promote yourself solely with social media can result in fatigue. People get sick of hearing about the same old thing over and over. Sure, you might convince someone via saturation to finally click that Bandcamp link, but I would imagine 80% of the time they scroll on by looking for the next political argument, cat video (my favorite!) or clickbait article.
Also, how do you encourage word of mouth if no one actually engages what you’re trying to share with them?
There are tons of articles on the subject, and lots of anecdotal information within each one. Perhaps the first step is simply taking a step at all, trying what’s available, see what actually works for what we are trying to engage people with.
Maybe the mailing list will work. I guess we’ll find out soon enough.
No link up yet at iTunes, but I’m sure it’s coming. UPDATE: It is available on iTunes.
Musical brother J.D. Reager (and featured drummer on “We Died Laughing”) gave the single some Twitter love this morning as well.
For my international friends: What do you know about this Deezer service? Have you used it? Shoot me a message if so. firstname.lastname@example.org
The Pneumatic Girls now has an artist account on Spotify. Be our friend.
The blog here at thepneumaticgirls.com is now connected to our Facebook and Tumblr pages, and also to our Twitter. I’m told that’s supposed to be a good thing. Mind you, each will still have unique content, but most of our major announcements (in theory, at least) should originate from here.
As referenced here, earlier today, there’s been some recording going on. Again, Harry Koniditsiotis is at the helm at the mighty Five & Dime studios. I laid down tracks for a song we played a few times last year…with the aid of that strange old drum machine, as well as guitar and trash can (!)
I believe three of the four of us will be spending a little more time in the studio this Sunday as well. If we’re lucky and get all this laid down, maybe the follow-up to Imperial Lanes will be finished by the fall.